We Make
Your Brand
The Story
JBRO PR crafts purposeful media strategies for Real Estate, Healthcare, NBFC, Retail and Emerging Businesses — delivering coverage that builds lasting brand equity.
Storytelling That
Moves Markets
From a single press release to a full-spectrum brand campaign, we deliver media strategy that is intentional, measurable and built for growth.
PR Campaigns
Integrated campaigns spanning print, digital and broadcast — built around your business milestones and growth narrative.
Media Relations
Direct access to journalists and editors across national, regional and local publications. Right message, right desk, right time.
Content Development
Press releases, thought leadership and brand stories crafted to establish authority and drive genuine engagement.
CSR Communications
Purposeful storytelling around your social impact — building goodwill with stakeholders, communities and the press.
Events & Launches
End-to-end event planning, press conferences and product launches that generate maximum media buzz.
Digital PR
Online reputation management and digital media placements to amplify your brand's presence across platforms.
Coverage That Speaks
For Itself
Our work has been featured across India's most credible national, business and trade publications — in print, digital and broadcast.
Client testimonials are being compiled. If you have worked with JBRO PR and would like to share your experience, we would love to feature your story.
Stories We've Placed
Ready to Tell
Your Story?
Let's build a PR strategy that earns attention, builds trust and drives measurable results for your business.
Built on Belief.
Driven by Purpose.
We are storytellers, strategists and media insiders on a single mission — to make your brand matter in the minds of the audiences that count.
Where Strategy Meets Storytelling
JBRO PR was built on a simple but powerful observation: most PR agencies talk about reach, but very few talk about resonance. We saw brands with extraordinary stories struggling to find their voice in a noisy media landscape.
With over two decades of experience in communications and media, we bring the editorial intelligence of a newsroom and the strategic precision of a consultancy to every campaign we run. We are not a large agency — we are a purposeful one.
Today, JBRO PR works with some of India's most ambitious brands across Real Estate, Healthcare, NBFC, Retail, News Media and Emerging Businesses — helping them earn the coverage that matters and build the credibility that lasts.
Our Core Values
Purposeful Strategy
Every placement, every pitch, every campaign is anchored to your business objectives — not just your press clipping count.
Domain Depth
We invest deeply in the sectors we serve — their language, their news cycles, their regulatory context — so your story lands with authority.
Radical Transparency
You will always know what we are doing, why we are doing it and what it delivered. Clear reporting and honest conversations, always.
Media Relationships
Two decades of cultivated relationships with journalists, editors and influencers across India's most influential print, digital and broadcast outlets.
Creative Ambition
Good PR doesn't just inform — it moves people. We bring creative thinking to every brief, looking for the angle that earns genuine attention.
Long-Term Partnership
We build relationships, not retainers. Our clients grow with us because we invest in understanding their business as deeply as our own.
Milestones That Define Us
The Beginning
JBRO PR is founded in Mumbai with a focus on Real Estate and NBFC communications. A clear philosophy emerges — purposeful storytelling over volume-driven PR.
Expanding Into Healthcare
We build a dedicated practice for the healthcare sector, working with hospitals, diagnostic chains and healthcare startups across pan-India markets.
Retail & Emerging Businesses
Our client portfolio grows to include retail brands and emerging businesses — companies at inflection points that need strategic communications to accelerate growth.
News Media & Digital PR
We extend our practice to News Media organisations and digital PR — helping publishers, platforms and digital-first brands build their own media presence and audience trust.
20+ Years. 10+ Cities. One Mission.
Operating across 10+ Indian cities, 6 sectors, with a media network spanning national, regional and digital publications — we are the strategic PR partner for brands that want to matter.
Let's Build Something
Worth Talking About
Whether you're launching a brand, entering a new market or managing a reputational pivot — we're ready to craft the story that gets you there.
The Mind Behind
Every Campaign
Manish Joshi founded JBRO PR on a single conviction — that great PR is not about volume of coverage, but about quality of narrative. With over two decades in strategic communications, he has built media strategies for brands across Real Estate, Healthcare, NBFC, Retail, News Media and Emerging Businesses.
His approach is rooted in what he calls Mindfulness — the belief that purposeful, well-timed communication builds more durable brand equity than high-frequency, low-quality coverage.
Manish personally oversees every client mandate at JBRO PR. When you engage JBRO PR, you work directly with him — not a junior team.
"Our approach is Mindfulness — building a meaningful today for a profitable tomorrow."
Built on Two Decades
of Media Relationships
JBRO PR is a founder-led practice. Every client mandate is personally handled by Manish Joshi — not passed to a junior team.
"Our approach is Mindfulness — building a meaningful today for a profitable tomorrow."
Selectively building the JBRO PR team
PR professionals, content strategists and media specialists. If you want to work on purposeful campaigns for India's most ambitious brands — we would love to hear from you.
PR Services Built
for Business Impact
We operate across National, Regional and Local media — spanning metros and Tier 1 cities across India. Every service we offer is tied to a measurable outcome.
Sector-Specific Expertise
We don't do generalist PR. Our team has built deep knowledge in the sectors we serve — so every pitch, every release, every campaign speaks the language of your industry.
Campaigns That
Moved the Needle
Real campaigns. Real coverage. Real results. Here's how we've helped India's leading brands earn the attention they deserve.
Watch Our
Coverage in Action
Humanising a Financial Product for a Mass Audience
An education finance company needed to shift public perception — from being seen as just another lender to being positioned as a genuine enabler of student ambitions. The product was strong but the story wasn't being told.
We built a campaign around real student stories — the first-generation college student, the family that stretched to invest in education. This human-first narrative was pitched to national business and lifestyle media simultaneously.
National coverage across business and education verticals. Brand sentiment shifted measurably. Loan enquiry volumes increased significantly in the months following the campaign.
Building Credibility Fast in a Trust-Sensitive Sector
A healthcare startup with a genuinely innovative model needed to build institutional credibility quickly — with patients, investors and potential hospital partners all watching. Healthcare is a sector where trust is everything and is earned slowly.
We developed two parallel media narratives — a clinical credibility story for healthcare trade publications and a patient-outcome story for mainstream media. Both were released in a coordinated multi-city rollout.
Coverage across national and healthcare trade media. Television coverage secured. Patient appointment volumes and investor interest both rose measurably in the campaign period.
Creating a Market That Didn't Fully Exist Yet
A home automation brand was operating in a category that Indian consumers hadn't fully embraced. The challenge wasn't just brand awareness — it was category education. People needed to understand why smart homes mattered before they could be sold one.
We led with thought leadership — positioning the founders as category experts through op-eds, industry commentary and feature interviews. The PR strategy educated the market while building the brand simultaneously.
The brand became the go-to voice for home automation commentary in Indian media. Sales enquiries rose sharply as consumer awareness and confidence in the category grew.
Winning Buyer Confidence in a Sceptical Market
A real estate developer with strong fundamentals was struggling to differentiate in a market where homebuyer trust was at an all-time low. Good projects were being judged by the reputation of the sector rather than the developer's track record.
We built a transparency-first narrative — amplifying delivery track record, RERA compliance and buyer satisfaction stories. National and regional media were engaged simultaneously for the project launch.
Pan-India press coverage across real estate and business verticals. Inbound buyer enquiries increased significantly. The developer's brand perception shifted from generic to trustworthy.
Your Brand's Story
Deserves to Be Told
Let's create a campaign that earns coverage your competitors will envy and your clients will trust.
Insights on PR,
Media & Brand Building
Thinking on public relations, media strategy, reputation management and the art of brand storytelling — by Manish Joshi and the JBRO PR team. Also featured on LinkedIn.
Why PR Consistently Fails Startups, And What Needs to Change
The relationship between startups and PR agencies follows a familiar pattern — optimism, friction, and a founder who has spent money they could not afford. The reason is structural. Most agencies are built for a different kind of client entirely.
What agencies fundamentally misunderstand — and what startups must demand instead
A healthtech startup closed a seed round and signed a PR retainer almost immediately. Six weeks were lost to onboarding. By the time the agency was ready to pitch, the story had aged. By month four, the founder sat across a Series A investor who had searched and found almost nothing.
This piece breaks down why the standard agency model fails startups — and what a working engagement actually looks like.
Read on LinkedIn →Latest Thinking
Why PR Consistently Fails Startups, And What Needs to Change
Startups carry a specific and unforgiving set of realities — limited cash, zero brand awareness, and existential timelines. The standard agency model was not built for any of them.
Read on LinkedIn →Good Stories Get Buried Every Day. The Pitch Strategy Is Usually Why.
Every senior journalist receives 200 pitches a week. Most pitches answer the wrong question. That gap is where most PR investment quietly disappears. Here is what actually gets read.
Read on LinkedIn →The PR Mistake Startups Make
Credibility is not built at the announcement. It is built long before it. An announcement without a reservoir of credibility behind it is just noise with a dateline.
Read on LinkedIn →The Real Estate Developer's Guide to Building Media Trust
In a sector where buyer scepticism is high and regulatory scrutiny is growing, the brands that win are the ones that communicate proactively and consistently.
Follow for updates →Why NBFCs Need PR More Than Banks Do
Banks have legacy trust. NBFCs have to earn it fast, visibly and consistently. Communications is not a cost centre for NBFCs. It is a growth engine.
Follow for updates →How a Healthcare Startup Earned National Coverage Before Its Launch
Build credibility before the product is available. A behind-the-scenes look at a campaign built entirely on timing, trust and editorial precision.
Follow for updates →Have a Story
Worth Telling?
Reading about PR is one thing. Having JBRO PR run your communications strategy is another. Let's talk.
We're Building
Something Meaningful
If you're passionate about storytelling, obsessed with the media landscape and want to work with India's most ambitious brands — JBRO PR is where you belong.
What Working Here Feels Like
Purpose-Led Work
Every campaign we run has a reason and a result. You won't be churning releases into the void — you'll be shaping narratives that genuinely move markets.
Real Responsibility, Early
We are a lean, senior team. That means real ownership from day one — you manage client relationships, lead pitches and make strategic calls.
Access to India's Media
Work alongside someone with direct relationships across the country's top publications. You'll learn how India's media ecosystem actually works — from the inside.
Cross-Sector Exposure
One week it's a real estate launch. The next, a healthcare campaign. You'll build a breadth of sector knowledge most PR professionals take decades to accumulate.
Merit-Based Growth
Performance is recognised fast. Promotions are merit-based and we are actively building the team for our next phase of growth.
Collaborative, Not Political
Ideas win on merit here — not hierarchy. We are a team that disagrees well and executes together.
Current Openings
Senior Account Manager
📍 Mumbai
We're looking for a 5–8 year PR professional to lead key client accounts. You'll manage campaign strategy, media relationships and client communication. Strong writing skills and existing media contacts are essential.
PR Executive
📍 Mumbai
A 1–3 year PR professional to support our operations. You'll assist with media outreach, press release drafting, event coordination and client reporting. Strong English communication and media curiosity are a must.
PR & Communications Intern
📍 Mumbai · 3–6 months
A journalism, mass communication or MBA student looking for hands-on PR experience. You'll work directly with the founder on live campaigns, press releases and media monitoring.
We're Always Open to Exceptional People
If you're a PR professional, journalist or communications specialist who believes you'd add value to JBRO PR — send us your profile and we'll be in touch.
Start a
Conversation
Whether you have a brief ready or you're still figuring out where PR fits in your strategy — we're happy to start with a straight conversation. No obligation, no pitch.
Let's Build Your
Media Story
Fill in the form and Manish will get back to you personally within 24 hours. Or reach us directly via email or phone.
Also serving Delhi NCR, Bengaluru, Chennai, Hyderabad, Pune, Ahmedabad, Kolkata and more
Serving Brands Across India
Active media relations and campaign capabilities across 10+ Indian cities.